Strategic Media Relations

At Derwin Johnson Communications, we approach our strategic media relations with this adage: all media is global and all global media is local.

Our media relations work encompasses multimedia strategies to effectively pitch your story to journalists and bloggers, and to inform your most important and influential stakeholders.  We work with you to develop compelling messages and talking points. We identify newsworthy, relevant story angles that will resonate with journalists and engage your target audiences. 

Most important of all, we are known for the high-profile media coverage we generate for our clients. This includes home page and front-page stories in top tier print, broadcast and cable outlets, op-ed columns and editorials that reach opinion leaders, as well as government and elected officials. We proactively seek out news opportunities that can amplify your story on digital media and influential media outlets, where content is shared across various social media platforms.

Collaborating with you and your team, we develop and execute measurable and integrated global media and public relations campaigns that cut through the cacophony of information reaching consumers, investors, analysts, employees, government officials and joint-venture partners. We write and edit press releases from complex research findings, thought leadership studies and analytics.  We work with you to develop visual story elements including infographics, photography and video.  

Our forte is securing media coverage utilizing pro-active and reactive messaging and media relations strategies. We seek out news opportunities that enhance your reputation and better showcase your critical thinking on global issues. We look for ways to mitigate risk. We showcase and deliver stories on how your organization is meeting today’s economic and financial challenges and how your organization is building future pathways for growth.